GSM EXCHANGE FAIR

• PROJECT NAME: GSM EXCHANGE EXHIBITION

• CLIENT (BRAND): GSM EXCHANGE

• SURFACE AREA: 1500M2

• LOCATION: WORLD TRADE CENTER BARCELONA

Technical Requirements: 

• Production and assembly of 30 stands, 5 meeting rooms, and two bar areas.

• In addition to decorating and installing branding throughout the venue.

Challenges: 

• Without a doubt, the biggest challenge of this project was the limited setup time—18 hours, not a minute more. A team of 16 outstanding professionals ensured the fair was delivered to exhibitors exactly as planned. Gustavo, Andoni, Leandro, Mohamed, Víctor, Matías, Esteban, Andrés, López, Reynel, Turu, Antonio +3 Artlogics.

• Additionally, all materials and processes were designed for fast and efficient assembly.

• Bematrix system: frames + fabric.

• Electrical system with quick connections.

• Interlinked lighting with fast connections.

• Support with 3D plans in SketchUp and Layout (Skp.bim methodology) throughout the event.

A thumbs up:

• We really liked an idea the client pushed for until the very end: light boxes at each stand featuring the exhibitor’s logo/name. Simple and straightforward—but incredibly effective!

A thumbs down:

• The mental and physical exhaustion of setting up the entire fair in just 18 hours. A tip for setup at the WTC Barcelona: If you stick to the loading and unloading schedules, you can leave materials right at the event entrance. Big thanks to the stand builders for their support!

Interesting Facts:

• The meeting rooms had plain white fabric walls, and in the final stretch, we suggested decorating them with art. Specifically, we used paintings from a local Barcelona artist who graciously lent us part of her work for this event. Thanks Eu!! @art_eugeniamestre